Reports
Most of the consultancy’s work is for private confidential use, but some
reports are prepared for wider publication. A selection
of such reports is listed here. For more detailed information,
click on the relevant link.
'Proof Of Performance - Making the case for magazine media' (2012)This book draws upon research from around the world (using 110 studies from 23 countries) to show how readers use magazines, what makes the advertising so effective, and why magazine advertising earns a place in mixed-media advertising campaigns. Published by FIPP in July 2012.
PPAI: ‘The Case For Magazine Advertising’The Periodical Publishers Association of Ireland (PPAI) commissioned Guy Consterdine to write three documents. The first study is a 63-page report describing the research-based evidence on the effectiveness of magazine advertising. Published 2009.
PPAI: ‘Magazine Advertising Works’This, the second of the PPAI reports by Guy Consterdine, is an 8-page summary of the full report ‘The Case For MagazineAdvertising’. Published 2009.
PPAI: ‘Advertising In A Recession’The third of Guy Consterdine’s PPAI reports is an examination of the evidence about the pros and cons of advertising in a recession. It concludes that it pays to maintain marketing pressure. Published 2009.
How Magazine Advertising Works (5th edition)Draws together the research evidence which demonstrates how magazine readers use their magazines and the advertising content, and what makes magazines an effective advertising medium. Published July 2005.
Media Week's review of 'How Magazine Advertising Works'The media professional's journal Media Week reviewed 'How Magazine Advertising Works' in its 15-22 November 2005 edition. Read the review.
Routes To Success For Consumer Magazine Websites 2007My 2007 report on successful websites operated by consumer magazine publishers. Many of these sites have attracted new audiences who do not read the printed magazine, and new advertisers who do not advertise in print.
Ad Sales Workshop, Warsaw, March 2005A report by Workshop Programme Chairman Guy Consterdine on the second international Workshop held for magazine advertising and marketing executives worldwide.
Magazine Advertising EffectivenessReviews the principal issues surrounding ad effectiveness monitoring and pre-testing, as it applies to magazines. Commissioned by PPA, published May 2000.
The Vital InvestmentGives an overview of UK research into business-to-business (B2B) magazines. It sets out an account of how B2B magazine advertising works, substantiated by the research which supports this picture. Commissioned by PPA, and published December 2002.
Marketing To Manufacturing IndustryAssesses the role of business-to-business (B2B) magazines in advertising to purchasing decision-makers in manufacturing industry. Commissioned by Findlay Publications, and published in March 2003.
Routes To Success For Consumer Magazine Websites 2005A report on successful websites operated by consumer magazine publishers. Many of these sites have attracted new audiences who do not read the printed magazine, and new advertisers who do not advertise in print. More than half the sites are making a profit in their own right. Published May 2005.
Readership accumulation study: methodologyThe UK National Readership Survey published readership accumulation data for the first time in 2004. The accumulation study’s technical report was written by Guy Consterdine. This report summarises the method.
Ad Sales Workshop, Amsterdam, November 2003A report by Workshop Programme Chairman Guy Consterdine on the international event held for magazine advertising and marketing executives worldwide.
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