Biography

His advertising agencies were S. H. Benson and Ogilvy & Mather. His roles included Media Planning Group Head, Media Research Manager and International Media Manager. He also had a spell working for the research company subsidiary of one of the agencies.

During this period he served as Secretary and then Chairman of the Media Research Group.

From Ogilvy & Mather, Guy moved to the Thomson Organisation’s Group Marketing Services company TGMS, and later transferred to sister company Times Newspapers where he was Marketing Services Manager.

He then joined International Thomson Publishing Ltd (ITPL), at that time one of the two or three largest magazine publishers in the UK, where he was Director of Research.

After seven years at ITPL, Guy set up his own consultancy, Guy Consterdine Associates.

Guy is a member of the Independent Consultants Group, the Media Research Group, and the Market Research Society.  He has written several books, including a textbook on readership research methodology, and has contributed more than two hundred articles in professional journals. He is a frequent speaker on aspects of print media research and the effectiveness of print as an advertising medium.

He has a degree in Economics with Statistics, from University College London.